Every company right now is racing to launch AI. The products are faster, smarter, and more powerful than anything we've seen before. But here's the uncomfortable truth: most AI GTM strategies are failing, not because of the technology, but because of the story.
In an era of infinite AI tools and shrinking attention spans, the companies that win are not the ones with the best features. They are the ones with the most compelling narrative. Story is what moves buyers from curiosity to conviction. It's what builds trust before a demo is ever booked. And in the age of AI, it's the only sustainable competitive advantage that a machine cannot replicate.
In this masterclass, Angeley Mullins, seasoned CMO, CGO, and founder of Aetheris Ventures, will show you how the world's most successful AI-driven companies are using storytelling as their primary growth engine. Drawing from her experience scaling startups and leading GTM at Amazon, Intuit, and GoDaddy, she will break down a practical framework for building a narrative-first GTM motion that drives pipeline, accelerates adoption, and creates category leadership.
You will leave with a clear understanding of why your current GTM messaging may be stalling, how to architect a story that resonates at every stage of the buyer journey, and how to align your entire go-to-market around a single, powerful human signal. The technology is table stakes. The narrative is the strategy
