Wholesale distribution — an industry responsible for 1 in 5 dollars of global production — is under pressure: shrinking margins, labour shortages, and outdated software. Yet most distributors are sitting on a goldmine of untapped ERP data. In this session, Benedikt Nolte (Co-Founder & CEO, Plato) and a customer from the distribution industry share how AI is shifting sales teams from reactive order-takers to proactive, data-driven sellers — with concrete use cases in churn detection, cross-selling, automated quoting, and ERP workflow automation. Attendees leave with a practical framework for where AI creates immediate ROI in B2B sales.
