AI Doesn't Scale. Momentum Does. How Vodafone Intelligent Solutions (VOIS) Turned Experimentation into Enterprise Adoption.

Jun 2, 2026 — 05:50 pm - 6:10 PM
Transformation Stage

Speakers:
Austin Cowan, Natalie Longhurst

Description

When AI first shows up inside a business, it doesn't create scale. It creates activity. Everyone experiments: different tools, different ideas, a lot of motion, but very little that actually sticks. At Vodafone Intelligent Solutions (VOIS), what changed wasn't the technology. It was how we approached the work. We stopped thinking about AI as something to layer onto existing processes and started using it to rethink work right to left, focused on outcomes. We made it real early with outputs, not slides. We put subject matter experts into the build, not on the sidelines. And we created high-intensity moments in our Agentic Reinvention Lab where people could see how work actually changes. That's when it shifted. From isolated experimentation to something the business started pulling towards itself. This isn't a story about deploying AI. It's about what it takes to build momentum around reinvention, and why, once that momentum exists, scale follows.

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