Search is changing fundamentally. Traditional SEO strategies are losing relevance as generative AI systems increasingly become the interface between brands and users. Generative Engine Optimization (GEO) reflects this new reality of how information is discovered online.
In her Keynote Stefanie Söhnchen, VP Strategy / Lead Digital PIABO Communications, explains how startups and companies can adapt their visibility strategies for the age of AI-driven discovery. She explores how generative search works, how brands can remain visible in AI-generated answers, and what this means for content, authority, and digital communication. A practical session for founders, marketers, and product teams who want to understand how discovery, visibility, and brand relevance are evolving in the era of generative AI.
