In mid-2024, most organisations were drowning in AI ambition and short on execution. Competing priorities, fragmented workforces, and shrinking budgets made meaningful AI adoption feel impossible — especially at scale.
This session tells the story of how a global People team cut through the noise and turned ambiguity into a structured, business-aligned AI capability strategy — reaching over 8,000 employees across Europe, the US, and ANZ without a single euro of incremental budget.
Jessica Kafka will walk through the real roadmap behind HelloFresh's "Own Your Growth, Share Your Recipe" programme — from diagnosing a fragmented learner landscape, to securing a landmark Google partnership, to embedding AI adoption directly into the company's efficiency agenda rather than running it as a parallel initiative.
The key insight: AI upskilling only works when it is owned by the business, not the L&D function. This session gives People and business leaders a practical framework for doing exactly that.
