AI will change everything about how business works. It won’t change why it works. Every customer has an intent. Every organization exists to reduce the distance between that intent and its outcome. The question is, will you own the experience that closes it?
Speaker Bio:
Michael P. Pfeiffer is VP of AI & Agentic Commerce at Shopware, where he leads the exploration and development of agentic systems that will redefine commerce by 2030. He is also shaping the Agentic Commerce Alliance into a global platform that enables commerce brand leaders to adopt agentic commerce early and safely.
